KARACHI (Khyber Mail): Greenwich University has signed a Memorandum of Understanding (MoU) with the Management Association of Pakistan (MAP) and Xenith Public Relations (XPR) to co-create specialized diploma courses aimed at equipping students and young professionals in Pakistan with in-demand skills.
This unique collaboration between a university, a management association, and a communications firm seeks to address industry gaps and strengthen ties between academia and the corporate sector. The MoU signing was officiated by Vice Chancellor of Greenwich University, Dr. Seema Mughal, President of MAP, Senator Sarmad Ali, and Chairperson of Xenith PR, Zainab Ansari.
Senator Sarmad Ali expressed his enthusiasm for the collaboration, highlighting its alignment with MAP’s vision of leading change towards best management practices. Dr. Seema Mughal emphasized the university’s commitment to bridging the gap between theoretical knowledge and industry skills, marking this initiative as a significant step in transforming education in Pakistan.
Zainab Ansari, Chairperson of Xenith PR, reflected on the long-awaited inclusion of public relations in academic curricula and expressed excitement for partnering with Greenwich University. Raheel Nabi, CEO of Xenith PR, emphasized the importance of equipping students with practical skills to build future leaders and job-ready professionals.
The collaboration will focus on practical, industry-driven learning, ensuring students gain hands-on experience necessary to thrive in an evolving communications landscape. Attendees of the event toured the campus and discussed curriculum ideas tailored to meet real-world corporate demands.
This initiative sets the stage for future industry-academia partnerships, fostering a workforce well-prepared to meet the challenges of an ever-evolving corporate landscape from day one.