Dear Editor,
I am writing to draw your attention to the content produced by the Pakistani drama industry. While it is commendable that the industry has increased and received admiration for its storytelling, characters, direction, and production, there are significant issues that demand our attention. One particular concern is the portrayal of male protagonists in a manner that may reinforce problematic social stereotypes.
In many Pakistani dramas, male characters are often depicted as dominant, arrogant, and entitled figures with unchecked authority within the household. These characters typically belong to the elite class, surrounded by luxury and power, often emerging from lavish settings to engage in forceful behaviors that reinforce outdated ideals of masculinity. In various dramas, the male lead, initially portrayed as aggressive and even abusive, undergoes a sudden transformation, leading to a resolution where all conflicts are settled without accountability for the protagonist’s earlier actions. This normalization of aggression as a desirable trait in a hero is not only concerning but potentially harmful.
A recent example includes Danish Taimoor’s dramas aired on Geo and ARY Digital, where he played an aggressive character whose actions are justified as his ‘right’ in the narrative. In ARY Digital’s Ishq Hai (2022), the protagonist kidnaps the female lead and forces her into marriage, a situation ultimately resolved as a “happy ending.” Similarly, Rahe Junoon on Hum TV follows a familiar storyline of a male protagonist who persistently pursues and intimidates the female lead, disregarding her wishes and those of her family, only for everything to be forgiven. Such portrayals send the message that dominating behavior and aggression are acceptable expressions of love and masculinity, thus potentially influencing young viewers’ perceptions of relationships and gender roles.
By continually glorifying such behaviors, these dramas risk embedding unhealthy relationship dynamics into societal norms, which could negatively impact individual mindsets and relationships. Media creators must reconsider the implications of these portrayals. Pakistani dramas hold immense potential to educate and promote positive societal values, yet with these recurring character archetypes, they may be unintentionally endorsing toxic behaviors.
I respectfully urge you to consider publishing this letter to raise awareness among audiences and encourage thoughtful consumption of media content. Such a step could also influence policymakers and stakeholders within the media industry to consider more responsible narratives that reflect a balanced view of gender roles and relationships.
Sincerely
Ayesha Ahmed
Karachi