Islamabad (Adnan Hameed): Alisher Tukhtaev, Ambassador of Uzbekistan to Pakistan, reaffirmed the commitment of Uzbekistan to deepen bilateral tourism and cultural ties with Pakistan during the Uzbekistan Tourism Roadshow 2025, held in Islamabad.
Addressing an audience of dignitaries, tourism professionals, and business leaders, Ambassador Alisher highlighted the centuries-old connection between the two nations through shared history, culture, and Islamic heritage. He noted that cities like Samarkand, Bukhara, and Khiva—rich in Sufi traditions and Islamic architecture—resonate with Pakistan’s own cultural and spiritual identity.
“This roadshow is a great opportunity to bring our nations even closer through tourism and people-to-people contacts,” said the Ambassador. He praised ongoing efforts by both governments to facilitate travel, citing simplified visa regimes, direct flight connectivity, and strengthened cooperation between tour operators and investors.
He emphasized Uzbekistan’s vast tourism potential, which includes UNESCO World Heritage sites, adventure tourism in mountain and desert regions, and wellness tourism through natural springs and resorts. The country is also investing in modernizing its tourism infrastructure, preserving historic landmarks, and embracing digital tools for smarter travel experiences.
A large number of people from different walks of life, including diplomats from various countries, attended the event, reflecting the growing international interest in enhancing regional tourism cooperation.
On this occasion, special cultural and colorful performances were showcased by artists from Uzbekistan. These vibrant presentations received great appreciation from the audience and added a festive atmosphere to the event, highlighting the rich artistic traditions of Uzbekistan.
Ambassador Alisher extended a warm invitation to Pakistani investors and tourism stakeholders to explore opportunities in hospitality, transportation, and cultural event management in Uzbekistan. He also encouraged collaborations in educational and professional training between tourism institutions of both countries.
“Our goal is to promote sustainable tourism that not only drives economic growth but also fosters cultural understanding and environmental responsibility,” he added.
The Ambassador concluded by calling for joint travel packages, cultural exchanges, and increased engagement through social media influencers to showcase the beauty and hospitality of both nations.
The Uzbekistan Tourism Roadshow 2025 marks a significant step toward enhanced tourism diplomacy between Uzbekistan and Pakistan, paving the way for greater regional cooperation and people-to-people connectivity.